Articles we’re reading

July 2009

1. Stupid Brands Will Destroy Online Product Reviews | Adotas
2. Trust, Social Media And The Purchase Funnel | Adotas
3. Should Online Brand Metrics Go Traditional? | Brandweek
4. Russia and Brazil Top Social Network Engagement Rankings | ClickZ
5. Getting Back to Basics – Why Web Advertising Needs Traditional Media Metrics | Microsoft
6. Forrester Revises Interactive Outlook, Will Account For 21% Of Marketing By 2014 | Mediapost
7. Forrester Not Predicting Year Of Mobile In 2009 (or 2010) |Mediapost
8. P&G Rethinks Production Houses | Brandweek
9. Advertising Does Not Create Demand, But… | ClickZ

June 2009

1. Changing The Rules Of The Sports Endorsement Game | Mediapost
2. Sorrell sees “tough times” ahead | WARC
3. Optimizing Your E-Commerce Site: Three Levers for Success | ClickZ
4. The Power of “Now” in Digital Marketing | ClickZ
5. Changing Roles Within Direct Marketing | Mediapost
6. Interpublic, Microsoft Team To ‘Re-Invent’ Media Planning, Buying: MOMS Is Not Your Father’s Processing System | Mediapost
7. Emerging Marketing Tools | ClickZ
8. The End of Ad Agencies as We Know Them | ClickZ
9. The Ultimate Payback On ‘Enterprise’ Marketing | Mediapost
10. Fox In The Henhouse: Should You Trust Your Agency With Analytics? | Adotas
11. An Emerging Direct Digital Marketing World | Adotas
12. Stop Wasting 50% Of Your Marketing Budget | Mediapost
13. The 10 Online Ad Formats People Hate Most | BusinessInsider
14. Re-Thinking Sports In The Digital TV Era | Mediapost
15. Sorry, There’s No Way to Save the TV Business | AdAge
16. Marketing Execs Distrust Metrics In Cross-Channel Campaigns | Mediapost
17. MRI Launches Magazine Ad Effectiveness Ratings | Mediapost
18. What Does “Semantic Web” Mean? | ClickZ
19. 7 Ways to use Text Messaging in Your Business | ClickZ
20. Get It Or Die: Online Is Your Core Business | Mediapost
21. Razorfashion: The Challenges Of Introducing Digital Experience To Retail Space | Razorfish
22. Why Walmart Is Getting Serious About Marketing: Giant Attributes Success to Segmentation, Market Research and Advertising | AdAge

May 2009

1. Bridging the Gap Between Online and Offline | ClickZ
2. News Corp. creates content-sharing unit | Businessweek
3. Does Content Matter? | Mediapost
4. Study: Media Ads Affect Consumer Purchase Considerations | TV week
5. Making the Most Of Customer Complaints | Wall Street Journal
6. What Becomes Of Talent In A Tough Economy? | Online Spin
7. Lever’s CMO Throws Down the Social-Media Gauntlet | Adage
8. Performance Ad Metrics Slowly Shifting | Mediapost
9. Digital Shops Embrace Cheap Chic | Adweek
10. Ad Networks Are For Idiots — And Here’s The Math To Prove It | Mediapost
11. Holding-company directors have plenty to answer for in this season of annual meetings | Adweek
12. Online branding in the age of performance | Adotas
13. Online advertising: Time and engagement beats CPM | Adotas
14. Wave Riding Over Bing | Mediapost

April 2009

1. Advertising Stunts & Ideas Q4|2008
2. 50 Top Publicity Stunts | Taylor Hering
3. 5 Steps To Effect Change In Online Advertising | Mediapost
4. 5 Lessons From Regular Architects That Everyone Should Embrace | Organic
5. Social Integration Into Purchasing Process | Organic
6. Will P&G Lead The Way In Social Media By Reinventing Soap Operas? | Mediapost
7. More On Mauled by Models | Mediapost
8. Survey: CMOs Not Happy With Digital | Brandweek
9. The Last Quarter-Mile of CRM Why Inventing Matters | Mediapost
10. Are You Measuring Real Success? | Mediapost
11. Are the Social-Media-Inspired PR Crises Starting To Fall Like Domino’s? | Mediapost
12. Staying Power: TV Ads Score High Consumer Impact | Mediapost
13. Media Ads Affect Purchase Decisions | Brandweek
14. The Rise Of Cultural Movements | Mediapost
15. How To Get Generation Y’s Attention | Mediapost
16. Can Search Build Brands? | Mediapost
17. Total Time Spent Online Is Not Indicative Of Online Media’s Worth | Mediapost
18. Different Strokes For Different Folks | Mediapost
19. The Neuro Science Behind What Makes Us Want | Organic
20. Why Web Analytics Tools Fail | Mediapost
21. Managing Your Digital Career In A Downturn | Mediapost
22. SEO Is The Center Of Performance | Mediapost
23. MediaVest Cross-Trains Its Buyers | Mediaweek
24. Study Shows Mags Reap More Ad Value Per Minute | Mediapost
25. Not All Apps Need To Be Killer | Organic
26. Can The PCPM Save The (Digital) World? | Organic
27. Talk As Behavior | Mediapost
28. The Endgame Of Media Buying And Selling | Mediapost

March 2009

1. MediaVest Cross-Trains Its Buyers | Mediaweek
2. Study Shows Mags Reap More Ad Value Per Minute | Mediapost
3. Can The PCPM (Personal Cost Per Thousand) Save The (Digital) World? | Threeminds Organic
4. Talk As Behavior | Mediapost
5. The Endgame Of Media Buying And Selling | Mediapost
6. Making Brands Visible | Mediapost
7. Air Force Takes Aim at Higher Recruiting Goal With Web Series | AdAge
8. The Web (and Advertising) In 3-D | Mediapost
9. How CMOs Should Function in a Recession | Harvard Business Review
10. CMOs Embracing Change | Mediapost
11. Marketers Lag in Shift Online – New study shows consumers far more digitally savvy than agencies | Adweek
12. Making More Than a Good Impression – Moves to value-engagement metrics challenge traditional measurement criteria | Adweek
13. The Power Of Being Connected | Adotas
14. Transparent Behavorial Targeting | Adotas
15. The end of the free lunch—again | Economist
16. Online Ratings, Recommendations and Reviews Influence Shoppers’ Selections | Mediapost
17. Unique Visitors Come In Two Shapes And Sizes | Medoaipost
18. Is This Any Way to Make a Decision? – lengthy and expensive decision making that can cost companies dearly in missed opportunities | Accenture
19. The 5 Most Common Mistakes Made by Online Retailers in Paid Search | Findresolution
20. Centralizing Online Media Tracking in Web Analytics | Findresolution
21. Downturn will be “L-shaped”, says Sorrell | WARC
22. The Rise Of The Social Nervous System | Forbes
23. Marketers Expect to Keep Jobs, Budgets | Brandweek
24. How Two Coke Fans Brought the Brand to Facebook Fame | AdAge
25. A formula for marketing effectiveness (T x M = E) | Nickblackonblack
26. The Single Point of Truth | Mediapost
27. The Future Of Search: Is Twitter The Chosen One | Mediapost
28. Opt-In Email Next Best After Family and Friends | Mediapost
29. Amazon Kindles Proliferating In The Wild (AMZN) | Business Insider
30. Quality, Creativity, Trust Are Keys To ‘New Normal’ | Mediapost
31. Watch Your Punctuation Online | SEO Scoop
32. Why Google Will Buy Twitter And Make Billions | Mediapost
33. The Surprising Economics of Digital Advertising – A new study from the 4A’s calls into question some general beliefs about online advertising | Adweek
34. The Love/Hate Livelihood Of The Blogosphere | Mediapost
35. Ad Exchanges Reshaping Digital Advertising | Adotas
36. Web Users Shaping Consumer Opinion | Netpopresearch
37. Rebundling? Drop it, says 4As chief | Joe Marchese
38. “We Have Been A Very Comfortable Industry” | Joe Marchese
39. The Last Word: Ending With An Exchange On Exchanges | Mediapost
40. Kindle IPhones It In | Mediapost
41. Q&A: Why Best Practices Matter in Shopper Marketing | Brandweek
42. 10 Reasons Why Clients Don’t Pick the Right SEM Agencies | Mediapost
43. Does Online Metrics Need A Stimulus Package? | Mediapost
44. Walled Gardens: Good Or Bad For Consumers? | Mediapost
45. Why Skittles Killed Its Web Site | Mediapost
46. House Says Bloggers Don’t Count As Journalists | Wepronews
47. Some Argue That ‘Brandividuals’ Gain More From Their Companies Than the Businesses Do From Them | AdAge
48. Study: Value Trumps Price Among Shoppers | Brandweek
49. GPS gadgets a big distraction for male drivers | News.com.au
50. Microsoft envisions the future of work and life in 2019 | Customer Experience Labs
51. Command Performance – CMOs are mostly pleased, but chief marketers told us what else they want from their agencies and media partners | Adweek
52. Digital Shops Begin to Feel the Effects of the Economy -  In a broad recession, no part of advertising is safe from cutbacks | Adweek

February  2009

1. Evolving Our Understanding of Online Brand Conversation | Threeminds Organic
2. Top brands prefer boring websites | Adotas
3. A holistic approach to social media | Adotas
4. Integrated social media | Adotas
5. Social media strategy | Adotas
6. How a Recession Done Right Can Revitalize Marketing Performance | Mediapost Performance Insider
7. Mobile phone texting ‘may be good for literacy skills’ | News.com.au
8. What To Do If Your Startup Is About To Fail | Business Insider
9. OMMA Social Part 2: The Future | Experience Matters – Critical Mass
10. Testing, Testing, Can You Hear Me? | Mediapost
11. Futurecasting | Boards magazine
12. Social networks are telcos’ new best friend | Mobile World Congress
13. Mobile advertising edges closer to breakthrough | Mobile World Congress
14. Making Waves: Will ‘Malibu’ Give Spot Runner A Network Beach Front | Mediapost
15. Social Media Monitoring And Measurement | Mediapost Metrics Insider
16. Do you want to create a cult brand? Then focus on your tribe and not on your products! | Experience Matters
17. Agency Production All-Stars | Creativity-Online
18. Marketing Metrics – How to get More Insight, Foresight, and Accountability | Metrcis2.com
19. Billboard or Blight? | Mediaweek
20. Hyundai Think Tank feedback site snubs wisdom of the crowds for select group | Adweek
21. Initiative: U.S. Media AOY ‘08 | Adweek
22. OMD: Global Media AOY 2008 | Adweek
23. P&G: Value Messaging Will Drive Growth | Brandweek
24. A Tale Of Two Avatars | Mediapost Gaming Insider
25. Hulu who? | The Economist
26. Conversation As Behavior | Mediapost Behavioural Insider
27. OMMA Social Part 1: The Present | Experience Matters
28. Deepening The Dialogue | Mediapost Behavioral Insider
29. The Future Agency Of Record Will Be Social | Mediapost
30. WARC Media Research Conference | WARC
31. GroupM Revises Terms For All Online Ad Buys, Claims Data Is ‘Confidential’ | Mediapost
32. Consultancy Advises Marketers To ‘Stay On Brand’ | Mediapost
33. Web Gaming Booms as Economy Goes Bust | Adweek
34. TiVo chief urges changes in TV advertising | Hollywood reporter
35. The Capabilities to Drive High Performance in the Digital Advertising Industry | Accenture
36. Time For An Inbound Targeting Strategy | Mediapost
37. What Works in Online Video Advertising? | Businessweek
38. Death Of The Influentials? | Mediapost
39. Goodbye Banners, Hello Webisodes! | Mediapost
40. HP: Signal Propagation Key To Social Media Success | Mediapost

January 2009

1. Falling Georgie | someone with way too much time on their hands
2. Time for a Secret Weapon – Why you should focus on the inside | Adweek
3. Web Series Still Struggle to Hold on to Audiences | AdAge
4. Tune up engagement marketing | Adotas
5. Measuring The Sharing: The Metrics Of Social Bookmarking | Mediapost
6. The ‘back half’ of the engagement cycle | Adotas
7. Performance based advertising will flourish this year | Adotas
8. “The Team is today’s killer app.” | Mediapost
9. Sorrell set to steer WPP away from the traditional ad model | WARC
10. Maverick CMOs Try Going Without TV | Brandweek
11. Moving Metal: BT And The Auto Crisis | Mediapost Behavioural Insider
12. Most Contagious | Contageous Magazine
13. Report: Mobile Apps Key For Financial Institutions | Mediapost
14. Email Header Line Length Matters | Mediapost Research Insider
15. The speed of change means anything could happen in 2009 | Results International
16. The Curious Story of Universal McCann | Adweek
17. Yelp Case Highlights Risks Of Posting Reviews | Mediapost
18. What Is Transparency? | Mediapost
19. Pre-Shop Customer Reviews Important to Online Customers | Mediapost
20. Flight to Accountability | Adweek
21. The digital year in review | Warc
22. Where Video Ad Creative Needs To Go In 2009 | Mediapost
23. Ranking da Morotola tem mais de 100 cidades digitais | Motorola
24. Brands: What Are We Doing Here? | Mediapost Mobile Insider
25. What Is Transparency? | Mediapost
26. Pre-Shop Customer Reviews Important to Online Customers | Mediapost
27. Dynamics of the downturn: a report from the Future Foundation’s “Charts of Fire” Changing Lives event | WARC
28. 5 Mobile Search Trends For 2009 | Mediapost Search Insider
29. 2009: Measuring Up | Mediapost Metrics Insider
30. J.P. Morgan: ‘09 to Be Rocky for Web and Brand Ads | Mediaweek
31. The Role of Design in an Economic Downturn | Customer Experience Labs

2008

1. 2008 Digital Company of the Year: The Barbarian Group | Creativity Online
2. Piquing Curiosity For Peeking At ‘Curiosity,’ The Book | Mediapost
3. Outlook ‘09: What’s in a Brand Name? | Brandweek
4. Autos: Navigating a Tough ‘09 With Help from the Feds | Brandweek
5. Beverages: As Hot Spots Cool Off, Cola Biz Refocuses on Fizz | Brandweek
6. Entertainment: A Hollywood Ending for ‘08 Makes Case for Escapism | Brandweek
7. Packaged Goods: Food’s OK, But Some Can’t Stomach More Ad Increases | Brandweek
8. Telecom: Calls for More Spending| Brandweek
9. The Winners and Losers of the Digital Transition | Brandweek
10. Forecast 2009: Cable TV | Mediaweek
11. Forecast 2009: Out of Home | Mediaweek
12. Forecast 2009: Digital | Mediaweek
13. Thinking by Design | Brandweek
14. Why Marketing Maligns Measurement | Mediapost
15. Game Over | Mediapost Gaming Insider
16. The Changing Face of the Press Release | Mediapost research insider
17. Is Search Recession-Proof? | Mediap[ost Search Insider
18. As the Lines Blur, Digital Agencies Are Taking Lead | Adage
19. The Psychology of Sameness- To stand out from the pack, brands must lose their herd mentality | Adweek
20. McDonald’s Launches Mobile Promotion for the McRib
21. WPP, Google Cooperate on Research | Adweek
22. Life, Energy & VivaKi: David Kenny Explains It All | Mediapost
23. Analyst: Online Display Ads Likely To Tumble | Mediapost
24. Madison Avenue Biggies See Digital Media As Stable Source Amid Uncertain Outlook | Mediapost
25. Three Reasons Why The Crash Is Good For Online Advertising | Mediapost
26. Nielsen: This Is Your Brain On Advertising | Mediapost
27. Rough Seas Ahead? Digital shops ride the waves of uncertainty | Adweek
28. Marketers: Fire Your Agency If… | Mediapost
29. Google’s Schmidt To Web Sites: Don’t Be Evil | Mediapost
30. Three Ways The Credit Crisis Is Impacting Online Video | Mediapost
31. An OMMA Journey: Search Future | Mediapost
32. What’s in a Name: From Lists To Segmentation | Mediapost
33. Dissecting The Future According To Google: Mobile Web | Organic Three Minds
34. The Difference Between Tactical and Strategic Media Planning | Mediapost
35. The Future Of Media: Gaby Darbyshire, VP, Gawker Media | Mediapost
36. Consumers Deem TV Most ‘Credible’, Online 3^RD (Ahead Of Mags) | Mediapost
37. Google To Decode Social Networks | Mediapost
38. The Definition: What Makes A “Digital Native” Different? | Organic Three Minds
39. What Does It Take To Raise A Digital Native? | Organic Three Minds
40. Great Premise, Good Production Values, BUT… | Mediapost
41. Design: The Center of the Circle | Mediapost
42. Strategic Thinking 3.0 A media forecast for 2009 | Adweek
43. Transforming TV From Medium to Platform – A new addressable system | Adweek
44. Viva La Evolution! Get More Return On Insight | Experience Matters
45. Confidence Erodes Among U.S. Ad Execs, Budgets Expected To Decline | Mediapost
46. The Coming eRevolution in Online Marketing | Adotas